The higher education industry (universities and recruitment agencies) is facing a growing problem: the tools they use to manage student recruitment, applications, and agent partnerships simply weren’t built for them.
Universities and agencies have been forced to adapt generic SaaS platforms like Salesforce, HubSpot, Zoho, other CRMs, and spreadsheets, resulting in disconnected workflows, data silos, and inefficiencies that make their jobs harder, not easier. The technology gap in higher education is holding institutions back. But it doesn’t have to be this way.
The cost of outdated and inadequate systems
For too long, higher education technology has lagged behind. Institutions have been stuck with tools that weren’t designed to handle student recruitment, compliance monitoring, agent management, or tuition tracking. The result? Inefficiency, wasted time, and lost opportunities.
Some of the most common frustrations institutions face include:
- A patchwork of software that doesn’t integrate well, leading to duplicate data entry and confusion.
- Compliance risks due to poor tracking of agent activity and engagement.
- Slow and manual commission processing that delays payments and creates trust issues between institutions and their recruitment networks.
- Lack of real-time insights, making it difficult to make data-driven decisions about student recruitment and marketing efforts.
We believe in empowering institutions and agencies with technology that is built for them, not just adapted for them
We’ve seen institutions trying to force-fit solutions like Salesforce, HubSpot, and Zoho into their processes, only to find that they require endless customisations and still don’t meet their needs. This leads to increased costs, complicated workflows, and frustration among staff – who feel like they’re working against their tools instead of with them.
The solution? A platform designed for the sector, not one that tries to retrofit higher education needs onto a generalist system. That’s why we created Firmli – to eliminate the friction that institutions experience every day and provide an all-in-one platform that actually understands the complexities of international education.
A new approach: one unified system for higher education
Firmli was built to solve these problems. Instead of trying to make a generic platform work for universities, we designed a system that integrates everything they need in one place. Here’s how it makes a difference:
- Lead and marketing management – automated tools to track and engage prospective students efficiently.
- Application automations and processing – custom workflows to manage admissions based on each institution’s needs.
- Commission payments and tuition collection – a transparent, automated system to reduce administrative burden.
- Agent collaboration tools – simplified onboarding, training, and compliance tracking to ensure stronger partnerships.
- Performance dashboards – real-time analytics to support strategic decision-making.
Firmli’s industry-focused approach got recognition with universities and education agencies rapidly adopting its solutions. Firmli has successfully transitioned clients from using multiple disconnected tools to a unified, all-in-one platform.
What’s new? The features making a real impact
We are constantly evolving Firmli based on the needs of higher education industry. Here are some of the latest innovations that are making a difference:
- Automated invoice generation for agents – this feature allows institutions and agencies to automatically generate commission invoices, ensuring that payments are processed on time and reducing the administrative burden of managing financials.
- Workli task management enhancements – a new way for teams to track responsibilities and manage workloads, improving efficiency and ensuring that student applications and inquiries don’t fall through the cracks.
- Unitli – turn students into brand ambassadors – grow your reach organically by building a powerful Ambassador Network. Empower students, alumni, and influencers to offer authentic information about the universities and programs to drive more enrolments.
Looking ahead: what’s next for higher ed tech?
We believe that the future of higher education technology is about flexibility, automation, and deep integration. Institutions should have tools that adapt to their needs—not the other way around. That’s why we’re focusing on:
- Greater customisation – allowing institutions and agencies to tailor workflows, data fields, and integrations to fit their unique requirements.
- Enhanced AI-driven insights – helping institutions and agencies predict student behaviour and optimise recruitment strategies.
- Seamless compliance tracking – ensuring that institutions can easily meet regulatory standards without extra administrative overhead.
We maintain an open “What’s Next” roadmap where institutions and agencies can see our upcoming features and provide feedback. This ensures we’re always building solutions that directly address real-world challenges in higher education.
The bottom line: higher ed needs its own tech revolution
The world of international student recruitment is too complex for one-size-fits-all solutions. Institutions need tools that work for them, not against them.
By replacing outdated systems with an integrated, sector-specific platform, universities and agencies can focus on what truly matters: attracting, engaging, and enrolling students effectively. The future of higher education technology is here, and those who embrace it will stay ahead.
To learn more, visit www.firmli.com.
About the author: Harinder Aulack is the Founder and CEO of Firmli, a cutting-edge Norwegian technology company revolutionising the higher education industry. With 25+ years in technology, entrepreneurship, and investment, he has built and scaled startups to 500+ employees. A growth-focused leader, he specialises in tech research, product development, and market expansion, with global experience in Norway, the UK, and India. A believer in entrepreneurial innovation, he actively advises and invests in ventures, leveraging Nordic precision and Asian dynamism to build high-impact global teams. Connect with him at firmli.com.
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